Be the biggest walking billboard of what you sell, fat people can't sell fitness. Proof, offer, call to action. Asking for referrals is free, converts better, and pay higher. Today's customers are tomorrow's, keep selling them more of what they bought. If you work more, you will make more money and have less time to spend it meaning you can go offensive on your business. Comment big posts inside communities thoughtfully and reach out to people who interacted with it. Train your friends for free in exchange before and after pictures and testimonials that are worth more than money. People are happy to pay to get results, even more for specialists who go in depth on one topic they keep talking about. It requires interacting a few hours per day for months, sometimes years, so refrain from falling to instant gratification. If you sell something then you are a legit business, don't feel judged by others. If many others are successful, you can to. Winning is addictive, your first victory will boost you towards others and pain associated with them will fade with time. Retain childlike curiosity and keep in mind that winning a sale isn't winning an argument. The one who asks is the one who controls the conversation, ask questions about their theirs (reframe). When asked something, you're on defense except if you ask a question back (what, why, when), which gets the customer to do the talking.
Alex HormoziDon't call yourself a coach or consultant, what matters is the problem you solve. Running a business is way different than working a 9-to-5 job. If you are not building an audience, you are not building a business. Illustrate the opposite of the problem you solve and what life looks like once it's solved. Your profile matters less than your content, focus on writing and creating your own processes. The content you write gives you sales, you can sell 1:1 calls over a book and articles you wrote. A bigger goal makes your learn more skills and be more creative, aim for $1M rather than $100k. If someone pays $1000 for your micro offer, other people are ready to pay 10x more for something more refined. Writing is selling so be persuasive more than perfect and use storytelling: pain point, desired outcome, path to get there. Your audience and social media presence are your digital storefront securing access to your customer base and increasing profitability. Anyone can benefit from 4 calls talking about their pain points and people with a good relationship with money buy things all the time. Create a simple micro offer: social profile, content for authority, ability to message people, a questionnaire, 4 weekly 1:1 sessions for $1000. Amplify and positions the problems you solve around health, wealth, and relationships: productivity gives you more time for loved ones and boosts your career. Replace your landing page with a qualifying questionnaire: contact information, biggest struggles, where do you want to be in a month, are you serious about working together. Post on X and Instagram to test ideas, make threads of the best performing posts for X, Instagram, LinkedIn, Newsletter and make videos of the best performing threads for YouTube. Send direct messages to your audience only, people who comment and like your content. Look for their struggles and goals then give relevant advices and present your offer with the price. If everyone does something, it's not saturated but profitable so imitate valuable content creators you follow and add your uniqueness. The 3 topics in read about and practice are the 3 topics you will write about.
Dan Koe