Number of reviews beats average review note: 4.6 with 100 reviews is better than 4.8 with 10 reviews. Your system should be self-reinforcing, results should get you reviews who get you new customers, turning a linear ROI (Return On Investment) into an exponential ROI. After you've delivered the core value, give a free surprise gift in exchange for a review. The incentive must benefit the value provider, but be presented by a third party, so that the customer can feel helpful. The higher the stakes of the purchase, the more referrals are important. A 5 star review is worth the price of a piece of chocolate cake and a waiter bonus, especially at the beginning. Have the manager present the concept rather than the waiter. If an employee has more 5 star reviews than others, have him teach you. Instead of selling merchandise, give them in exchange for 3 reviews in different platforms. People who will do it are fans and will actually wear the merchandise. Offer a discount on the current price in exchange for a review. Unlock a trial on your next level of service against a review, which also gives them a taste of your better pricier offer.
Alex HormoziThe best teams aren't the smartest but the most synchronized. Short, intense, async communication bursts achieve better outcomes than spread ones. Encourage teams to cluster activity around specific time windows to create faster iteration loops.
Lizzie MatusovYou can’t buy authority. Don’t raise money if you haven’t assembled the core team. Separate the aspects of your business that could be improved with money alone from what requires time, attention, intelligence, and luck.
Jason Cohen